If you want members to stick with you long term, it’s not about the fanciest pitch or the newest marketing trick. It’s about relationships. People don’t leave a consultant they trust. They leave when they feel unseen, unappreciated, or forgotten.
Think about your own experiences—whether it’s with a favorite restaurant, a hair stylist, or even a local business. The ones you go back to are the ones that made you feel valued. It’s the same in your BizPower Benefits business.
Here are a few simple but powerful ways to build stronger relationships with your members:
1.
Check in regularly
Don’t wait until renewal time. A quick “How are things going?” shows you care.
2.
Celebrate milestones: birthdays
anniversaries, or even their one-year membership mark. Recognition means a lot.
3.
Solve problems quickly
If a member has a question or issue, a fast response shows you value their time.
4.
Make it personal
Remember names, families, or details they’ve shared with you—it signals they’re more than just a number.
Relationships aren’t complicated, but they do take consistency. Every text, call, or message is an opportunity to remind members that they matter.
REAL TALK:
Your members may not remember every word you say, but they’ll never forget how you made them feel. To achieve retention, focus less on the sale and more on the relationship.
